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CU System
aSmarterChoice November Stats Show Increasing Social Media Use
WASHINGTON (12/11/13)--aSmarterChoice, the credit union movement's website to help consumers locate credit unions and information about credit unions, reported 18,405 visits made at the site during November, much of it from new visitors, said the Credit Union National Association.

Unique visitors to the site totaled 15,569, with 15,523 successful searches made during the month, said CUNA. Of those visitors, 81.7% were new to the site and 18.3% were return visitors, said Amaia Kirtland, CUNA social and digital media manager.

Use of the site's social media faces, in terms of Facebook "likes" and Twitter followers, rose since the aSmarterChoice's October update (News Now Oct. 18). Facebook likes totaled 7,162 and Twitter followers totaled 1,734. Kirtland reported that CUNA's Twitter reach has increased, with @asmarterchoice mentioned 165 times, up from 91 in October.

"Mentions of the site on social media generate an uptick in searches and hits, similar to mentions in the media," said the report. "Content sharing on social media will also expand the potential reach to consumers as posts that are liked, commented on, or shared--especially those with pictures or links--are placed higher on the news feed based on Facebook's algorithm," it continued.

State by state, the most visits were from California, with 2,304 visits of which 34.81% were searches; New York, with 1,339 visits and 41.22% searches; Texas, with 1,133 visits and 36.10% searches; and Florida, with 1,093 visits and 31.38% searches.

aSmarterChoice does not pay to promote any of its posts, tweets or updates. In January, watch for new developments in design and new content.
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