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News Now

CU System
aSmarterChoice's March Stats Best Of Quarter
WASHINGTON (4/10/13)--Consumers continue to seek out credit unions, if the first quarter  statistics of aSmarterChoice.org--the go-to website for consumers and media to learn about credit unions and to find credit unions they can join--are any indication.

During first quarter, the site drew nearly 60,000 visits and nearly 51,000 total number of searches. 

"March was our biggest month of the first quarter" in terms of visits and searches on the site, said Jill Stevenson, consumer website coordinator for the Credit Union National Association.

Number of visits for March totaled nearly 22,000, while number of searches on the site totaled nearly 20,000.  That compares with more than 20,000 visits and 17,021 searches in January.

Compared to first quarter one year ago, total searches during first quarter 2013 on the site are down about 20%--which is expected, says CUNA. A year ago, credit unions were still basking in the afterglow of steep membership increases they saw during the period surrounding Bank Transfer Day in fourth quarter 2011 and first quarter of 2012.

"Still, we are encouraged by the March numbers and working to sustain the performance," Stevenson said.

The sustained interest in credit unions comes at a time when CUNA, the leagues and credit unions are rallying to Unite for Good to secure their key strategic vision for the credit union system: "Americans choose credit unions as their best financial partner."

CUNA, credit unions and leagues are taking steps to remove barriers, raise awareness, and foster service excellence as part of their collaborative efforts in working toward that goal. As that awareness grows, members will turn to aSmarterChoice and Unite for Good websites to find out more.

aSmarterChoice is a joint project of CUNA and the American Association of Credit Union Leagues. The site provides a comprehensive credit union locator that includes every credit union in the U.S. Consumers can go on the site, answer a few simple questions about where they live, work or worship, and find credit unions nearby that they can join. For more detail, use the links.
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