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CU System
iBelong campaign extended for two years
HARRISBURG, Pa. (9/9/08)--The Pennsylvania Credit Union Association (PCUA) board of directors voted unanimously Sept. 5 to extend the iBelong campaign for two more years. iBelong is an advocacy marketing campaign designed to increase awareness about credit unions. It was launched last year by the PCUA and includes television advertisements leading viewers to iBelong’s website (News Now June 18, 2007). The board approved the recommendation from the Advocacy/Marketing Task Force to continue the campaign. The vote took place at the Fall Leadership Conference (Life is a Highway Sept. 8). For more information, use the link.
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