Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

CU System
iBelong campaign increased consumer awareness
HARRISBURG, Pa. (2/23/10)--Three days of filming new iBelong commercials ended Saturday in the Philadelphia area, said the Pennsylvania Credit Union Association (PCUA). The commercials, which explain the benefits of credit union membership, aim to bring more consumer awareness about credit unions.
Syretta Washington, a credit union member, is participating in a video shoot for the Pennsylvania Credit Union Association's new iBelong commercial. (Photo provided by the Pennsylvania Credit Union Association)
The new spots feature various home and workplace settings and more than 20 randomly selected credit union members. They will begin airing in early April (Life is a Highway Feb. 22). In 2009, the iBelong campaign aired 12,149 television spots and 9,921 radio spots. Across the state, at least 83% of women ages 25 to 49 saw or heard an iBelong commercial at least five times a month, PCUA said. A survey of heads of nonmember households in the state found:
* Awareness of credit unions is up 10.2%; * Awareness that credit unions are owned by members is up 22.9%; * Awareness that credit unions have unique strengths is up 7.8%; and * Awareness that credit unions offer no or low fees is up 3.4%
Pennsylvania credit unions saw growth in membership that outpaced the national average for the last two quarterly reports, said PCUA. Member growth in the state was 2.3%, compared with the national growth rate of 1.6%.
Other Resources

RSS print
News Now LiveWire
#FreeGasFriday courtesy of @tvfcu, TN #creditunions http://t.co/wDRFYJVlpz
12 hours ago
If you were unable to watch or attend @cuna 's @thehill Hill forum on Wed., you can now watch the archived version: http://t.co/FhUnp7HbU8
13 hours ago
Time is running out. If you haven't taken the #NewsNow readership survey, please click here now: http://t.co/4Gp6C2Wa4o
13 hours ago
African financial inclusion possible with mobile money: @IMFNews study http://t.co/0V5DTQToxY
14 hours ago
Louise Herring's birthday is Saturday. 105 years later, her legacy lives on through her kids http://t.co/oMqGADmo0d http://t.co/T3NmS9NqEY
15 hours ago