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CU System
iBelong commercials to air on Spanish radio
HARRISBURG, Pa. (4/3/09)--Latino communities throughout Pennsylvania will soon be hearing “Yo pertenezco” (iBelong) radio commercials about the benefits of joining a credit union as part of Pennsylvania’s iBelong campaign.
The staff of WLCH Radio Centro in Lancaster, Pa., record iBelong radio spots in Spanish. (Photo provided by the Pennsylvania Credit Union Association)
The Pennsylvania Credit Union Association has announced that, beginning Monday, it will air two Spanish-language 30-second radio spots. The spots use a similar style and the same music from the original spots, and were recorded using voice talent from the staff of WLCH Radio Centro in Lancaster. The spots--“Never Knew” and “People are Great”--can be heard from the iBelong website. Mike Kaczenski, committee chair and CEO of Sun East FCU, Aston, said that sharing the iBelong message with the Hispanic community throughout Pennsylvania was recommended by the Advocacy Marketing Steering Committee. The spots will run as part of the campaign’s 2009 media plan, and will air in the Erie, Lancaster, Lehigh Valley, Philadelphia and Pittsburgh media markets.
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