Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

CU System
iBelong raises CU awareness in Mississippi
JACKSON, Miss. (7/2/09)--An “iBelong” television and radio campaign is boosting credit union awareness among Mississippi residents. Created by the Pennsylvania Credit Union Association, “iBelong” began running in Mississippi in January, according to the Mississippi Credit Union Association. A survey completed in May 2009 showed respondents had increased awareness of credit union eligibility, increased favorable perceptions of credit unions and had recently heard positive news about credit unions, when compared to 2007 survey results. Favorable perceptions about credit unions outweighed unfavorable impressions by a 4 to 1 ratio. For example, the number of respondents saying the description “cares more about people than profits” describes credit unions rather than banks increased 300% in 2009. In addition, the “iBelong” campaign is credited with helping boost credit union membership. Mississippi credit unions’ first quarter 2009 member-growth rate was five times greater than the growth rate for all of 2008. The “iBelong” campaign is also being used in Pennsylvania, Illinois and Vermont.


RSS





print
News Now LiveWire
Record # of applicants for Crash the GAC means every state & D.C. will B represented by young #CU professional at #CUNAGAC #crashthegac15
7 hours ago
.@WOCCU and @CUNA are co-hosting 2015 America’s CU Conference July 12-15 in Denver. Registration is open here: http://t.co/FanFeaO0bC
8 hours ago
Recording of @CUNA Jan. 26 #rbc2 webinar is now available online here: http://t.co/jgxkd65Fj0 Just sign in and listen.
8 hours ago
.@SEC_News 2/19 proxy voting roundtable: contested director elections, increasing retail shareholder participation http://t.co/8k0p6ZvNL8
8 hours ago
.@TheNCUA posted resources 2 help consumers protect themselves,take action if they believe they were ID theft victims:http://t.co/HVaikbuT9H
10 hours ago