News Now

Consumer
Small business Tweet it out
WASHINGTON (8/19/09)--If you’re a small business owner, you now can get the word out about your business by embracing the same tool job seekers use to connect with potential employers. Twitter is a free social networking and micro-blogging service that allows you to drive your brand and communicate with customers in ways you may never have imagined (The Washington Post Aug. 12). Twitter has been around since 2006, but only in the past year have businesses--from Dell to mom and pop--jumped on board. One small business owner opened a mobile food cart in San Francisco, and among his friends in line he noticed a stranger. How had he found the location? Twitter. The young entrepreneur signed up for a Twitter account and now lets his more than 5,400 followers know the location of his mobile cart, as well as the flavors of the day (The New York Times July 22). Today, small businesses outnumber the big ones like Dell, Starbucks and Comcast on Twitter. It’s more useful for small businesses that typically get more than half of their customers through word of mouth. Here’s why:
* No ad budget? Twitter is free. For many small businesses, it’s the sole means of advertising. * No time to set up and maintain a website? Twitter is far easier to set up and update. * Your workspace doesn’t include a computer? You can tweet from your smart phone. * Your customers aren’t on Twitter? Small-town business owners use Twitter’s services to stay connected and get useful business information on taxes, marketing, and start-up tips.
There’s a wealth of information on the Internet for effective twittering. Type “small business” + “twitter” + “tips” in your browser to get started. It takes about three to six months to get a good-sized following. For more information, read “Keep Passwords Strong, Secret and Safe” in Home & Family Finance Resource Center.
Other Resources

RSS print
News Now LiveWire
St. Louis treasurer taps #creditunion to serve unbanked #NewsNow http://t.co/lWtcezJOej
14 hours ago
.@CUNAMutualGroup has committed $35K to @trustdotcoop over the next year to suppor the future of #creditunions.
15 hours ago
.@madison_mag gets the cooperative scoop from @SummitDoMore's @kimsponem http://t.co/RxSCeSegie
16 hours ago
.@VantageWestCU emeritus chairman Whittaker inducted into @DCUC_HQ Hall of Fame http://t.co/dpeP4ME49U
17 hours ago
Australian newspaper covers Gen Y tips from @ServusCU at @WOCCU conference http://t.co/xqmLfZVwaI
18 hours ago
150x172_Annual Report 2013Unite for Good Share your StoriesData-Breach-150x172.jpg