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BMobile provides mobile access for CU members
LENEXA, Kan. (7/6/10)--Beyond Marketing LLC, a marketing credit union service organization, has established BMobile, a service that develops custom mobile websites for credit unions to offer smartphone users. “Smartphone users can’t access the information they want from a traditional website because the screen size is too large for a smartphone,” said Curtis Hays, director of strategy at Beyond Marketing. About 49.2% of Americans intend to buy a smartphone within the next two years, according to research cited by Beyond Marketing. A 2009 Pew Research Center study also said that about 19% of Americans use the Internet on a mobile device, up from 11% in December 2007. Beyond Marketing developed BMobile to help credit unions gain market share of the growing smartphone user base. “Credit unions often don’t have the budget to keep up with large national corporate banks and the technology advances available to them,” Hays said. “We have developed a solution that’s affordable and relevant.”


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