Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
Best practices report on meeting boomer needs
MADISON, Wis. (11/7/08)--Credit unions’ successful strategies and offerings for meeting the needs of their baby boom members are featured in a new best practices report from the Credit Union National Association (CUNA). The baby boomer group--those born between 1946 and 1964--represents roughly 25% of the U.S. population. “Credit Union Magazine Best Practices: The Rewards of Baby Boomer Partnerships” outlines the successes of eight credit unions in reaching out to this group and helping ensure boomers’ financial futures. The credit unions--ranging from $251 million in assets and 12,000 baby boomer members to $6.2 billion in assets and 141,000 baby boomer members--have tailored their efforts to meet the needs of this group. The credit unions discovered that there are few true baby boomer products and it is critical to offer a breadth of investment and retirement services. These credit unions also recommend marketing to life stage rather than age. Finally, they all learned that members of every age are tech savvy and expect their credit unions to make it possible to handle most transactions online. Also available from CUNA are best practices reports on succession planning, serving members of modest means, growing youth membership, business services providers, consumer lending, credit counseling, disaster recovery, risk-based lending and more. For more information, use the link.
Other Resources

RSS





print
News Now LiveWire
Through the snow, be on the lookout for a @CU4Kids @CMNHospitals @COOPFS billboard in @TimesSquareNYC this week
12 hours ago
.@CUNA , trades unite to urge Congress on #datasecurity action http://t.co/gzmZGX9nfF
15 hours ago
State of Wash. @dficonsumers has expanded its CAMEL ratings to include an "S" for interest-rate sensitivity.
15 hours ago
.@HUDgov tweets: Be sure to tune in tonight to watch @SecretaryCastro on @TheDailyShow with Jon Stewart http://t.co/B1L23NQaoJ
15 hours ago
.@NJCUL Southern Chapter meeting canceled due to the impending snowstorm
16 hours ago