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Better Branches offers lobby wait times via mobile
SAN FRANCISCO (6/20/12)--Software provider Better Branches Technology has updated its Better Lobby solution to include a module that allows credit union members to view lobby wait times on their mobile devices.

The module does not require an "app" to be downloaded. Members follow the link from the credit union's website page to a mobile-sized page that is suitable for their iPhone or similar mobile device. Members then see the current lobby wait times in any Better Lobby-equipped branch. The mobile page can easily be bookmarked to the users "home screen" to make subsequent visits possible with a single touch.

"This new feature is a win-win-- members will love the 'high tech, high touch' real-time access to their credit union's branch lobby status, while credit union staff stress will be lowered by not having to serve members who may have become irritated or even upset by long wait times to meet with a branch employee," said Rick Poulton, Better Branches president.

For those members who prefer to use a home or office personal computer, the Mobile and Web Wait Time feature can be readily accessed from the credit union's website with a couple of mouse clicks, and visitors can "bookmark" the web page for future reference.

"We designed this solution with busy members in mind, as well as credit union operations, marketing and IT departments," Poulton said. "Operations personnel will appreciate the ability to 'shift' traffic to non-peak times or to slower branches. Marketing teams will love that it enhances their image with technology savvy members. And IT departments will quickly recognize how simple it is to deploy and support, which is due in part to the fact that there are no client-side applications to install."


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