Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
Better Branches releases cross-selling solution
SAN FRANCISCO (12/30/11)--Better Branches LLC, a technology provider specializing in front- and back-office workflow solutions for financial institutions, has released a cross-selling solution that equips front-line staff to make offers to members, record the outcome, and provide real-time reporting to management.

Offers Made Easy uses information already available to credit unions to help marketing staff centrally create member-specific offers that become immediately available to front-line staff for delivery to the member during their next contact.

Credit unions do not need a member customer information file (MCIF) system to employ Offers Made Easy, but MCIF data can be used if available, said the company.

Offers Made Easy is a break-through for smaller credit unions--those with fewer than 75,000 members--that were previously unable to deploy member-specific offers due to cost and technical complexity, said Rick Poulton, Better Branches president.


RSS





print
News Now LiveWire
House Financial Services Com. to hold March 3 hearing to receive the semi-annual report of @CFPB Director Richard Cordray.
32 minutes ago
Rep. Jeff Miller (R-Fla.) re-introduced bill to ease veterans' access to loans for #smallbusiness purposes from a #creditunion (HR 1133)
2 hours ago
You can get your subscription to @cuna 's free, daily, online #creditunion #news service News Now here: http://t.co/YtUejEmAYP
2 hours ago
CCUA hosts @TheNASCUS college for #creditunion directors http://t.co/CftpSXDKWx
5 hours ago
#NewsNow CUs as public funds depositories high on Fla. legislative agenda http://t.co/pt5UF4Zutk
5 hours ago