Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
Better Branches releases cross-selling solution
SAN FRANCISCO (12/30/11)--Better Branches LLC, a technology provider specializing in front- and back-office workflow solutions for financial institutions, has released a cross-selling solution that equips front-line staff to make offers to members, record the outcome, and provide real-time reporting to management.

Offers Made Easy uses information already available to credit unions to help marketing staff centrally create member-specific offers that become immediately available to front-line staff for delivery to the member during their next contact.

Credit unions do not need a member customer information file (MCIF) system to employ Offers Made Easy, but MCIF data can be used if available, said the company.

Offers Made Easy is a break-through for smaller credit unions--those with fewer than 75,000 members--that were previously unable to deploy member-specific offers due to cost and technical complexity, said Rick Poulton, Better Branches president.


RSS





print
News Now LiveWire
What role are #creditunions playing in @gatesfoundation's 2030 vision of financial services? Read #NewsNow Monday
1 day ago
Consumers fear inaccurate info lingers on credit reports, says @FTC study Read @CUNA's News Now: http://t.co/RzNLMnaROO
1 day ago
@PCUA has formed a @LinkedIn networking group for former bankers turned #creditunion employees.
1 day ago
.@politico reports Democrats haven't picked the city yet, but their 2016 convention will be held the week of July 25.
1 day ago
.@cuna, @DCUC_HQ urge @CFPB to exempt #CUs from changes to Military Lending Act rules cuz CUs aren't part of the targeted problem. NN Monday
1 day ago