Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
Better Branches releases cross-selling solution
SAN FRANCISCO (12/30/11)--Better Branches LLC, a technology provider specializing in front- and back-office workflow solutions for financial institutions, has released a cross-selling solution that equips front-line staff to make offers to members, record the outcome, and provide real-time reporting to management.

Offers Made Easy uses information already available to credit unions to help marketing staff centrally create member-specific offers that become immediately available to front-line staff for delivery to the member during their next contact.

Credit unions do not need a member customer information file (MCIF) system to employ Offers Made Easy, but MCIF data can be used if available, said the company.

Offers Made Easy is a break-through for smaller credit unions--those with fewer than 75,000 members--that were previously unable to deploy member-specific offers due to cost and technical complexity, said Rick Poulton, Better Branches president.


RSS print
News Now LiveWire
Stay tuned for coverage of @CUNA's BSA conference which starts Sunday. #CUNABSA #CUNACompliance
7 hours ago
Today's the last day to complete @CUNA's Home Depot data breach survey http://t.co/UcB8G9bVXe #StoptheDataBreaches
8 hours ago
Brenda Davis of Cross Roads Ministries will walk through 83 communities during the Ending Hunger Walking tour. (2 of 2)
9 hours ago
The Ending Hunger Walking tour, coordinated by the Maine CU League, kicked off at Old Maine CU in Augusta today. (1 of 2)
9 hours ago
Darwin Brokke of Citizens Community CU represented the #CU Association of Dakotas at a housing summit hosted by @SenatorHeitkamp
10 hours ago