MADISON, Wis. (1/2/08)--Participants can earn how to brand and market the credit union social mission during one of several CUNA webinars featured during the first quarter of 2008. Two dozen live webinars will be offered during first quarter to update and educate busy credit union personnel. Webinars are conducted on subjects such as: finance and economics; human resources and training; security; lending; management and leadership; board and volunteer; marketing and business development; operations, sales, and service; and regulatory compliance. Archived versions of many recent webinars also are available. “Building and Branding Your Social Mission” will take place Jan. 29 and will provide strategies and tactics for partnering with local businesses, schools, and nonprofits to brand and market the credit union mission. Participants also will learn how to maximize the return and effectiveness of sponsorships and community giving programs. Other webinars are:
* “Top 100 Credit Unions in Membership Growth,” Jan. 24, which will provide strategies for boosting membership growth numbers; * “Be Our Credit Union Guest: Dealing With Difficult Members,” March 13, which will provide problem-solving options to win over disappointed members and teach participants the art of apologizing without making it too personal or assigning blame; * “Be Our Credit Union Guest: Treating Members as Guests,” scheduled for March 6, which will examine how body language and physical and mental preparedness set the stage for positive interaction. Solving member concerns through active listening and developing dialogue will also be covered; and * “Top 100 Credit Unions in Lending,” scheduled for March 5, which will help identify how credit unions can increase loan-to-share ratios.
For a complete list of webinars, additional information and registration materials, use the link.