MADISON, Wis. (7/9/09)--Credit unions can learn how to use telecommuting to expand business; extend customer service hours; save on building and operations costs; and improve employee recruitment, engagement and retention in a new white paper from the CUNA Technology Council. “Telecommuting in Today’s Environment” takes a look at the benefits and challenges of telecommuting and its function within a credit union. It also offers ideas and case studies to help credit unions with the top three challenges of telecommuting: creating a seamless connection that mirrors what members experiencing in contacting a branch or call center, protecting sensitive member data, and making remote employees feel a part of the credit union’s culture. The paper includes several case studies describing how credit unions used telecommuting to continue business operations during natural disasters such as fires, ice storms, and hurricanes, and how telecommuting could prove similarly effective in the case of a pandemic. “With the specter of a swine flu pandemic on the horizon, telecommuting can be the solution to continued credit union operations when staff members are stricken,” said Rudy Pereira, council chair and senior vice president of operations and technology at Alliant CU, Chicago. “It also reduces occupancy costs and can extend customer service hours in addition to improving employee recruitment and retention.” Also, “Organic Member Growth,” or growth other than that derived by mergers, is the focus of a new CUNA Marketing and Business Development Council white paper. The paper details growth strategies and tactics from successful credit unions, and it explains why so many credit unions are failing to grow. The paper addresses financial needs of various demographic groups and corresponding opportunities to reach these markets. The paper also explores the objections--or indifference--the American consumer has to credit union membership and ideas for overcoming them. For more information, use the links.