Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
Buzz Points to mine more consumer data
AUSTIN, Texas (4/11/14)--Buzz Points, a CUNA Strategic Services alliance provider, is looking to expand the reach of its buy-local loyalty rewards program.

The Austin, Texas-based company, which rewards account holders for using their debit card and for shopping local, is adding mobile marketing technology to increase payments volume for non-chain merchants. 
 
Buzz Points' mix of social networking, card payments and reward redemptions generate a substantial amount of data, and the company plans to add location data to generate new campaigns.
 
The company said it will use embedded mobile technology such as GPS and emerging data management tools to make its core product of socially enabled merchant-funded rewards operate faster and with a more detailed link between the consumer and merchant.
 
The company is developing apps that allow offers to be tied more directly to factors such as a consumer's location in relation to a store, the time of a purchase and other behavior.

Last week, Discover Financial Services announced it was investing $19 million in Buzz Points to bankroll the company as it enters new geographic markets across the country.
RSS





print
News Now LiveWire
CUNA: CUNA offices closed through Friday, News Now returns Monday http://t.co/a5xbLzQKDj
12 24 ago
Reminder: @CUNA's Madison, D.C. offices will be closed through Friday, open again on Monday. #NewsNow will publish Monday.
12 23 ago
MI dentist to match @CUDirect's $20K to @HurleyMedical as a result of #20for20 online voting http://t.co/hqmIc9LpK1 @CMNHospitals
12 23 ago
New #creditunion chartered in St. Louis - #LutheranFCU - by @TheNCUA http://t.co/faPfANGS0P. Only 3rd new FCU charter this year.
12 23 ago
Don't get hacked during the holidays-use these tips from @CUNA http://t.co/jEqxni6NhO #StoptheDataBreaches http://t.co/woIxPOIyys
12 23 ago