MADISON, Wis. (6/14/12)--Citizens Equity First Credit Union (CEFCU) is the the winner of the CUNA FUSE--Branch Operations & Business Development School contest, the Credit Union National Association announced Wednesday.
CEFCU won two registrations to the school, which will be held July 30-Aug. 2 in Las Vegas.
Contestants were asked to provide an example of how their branch operations and business development departments had fused together or how they envisioned working together.
CEFCU's winning entry, judged on creativity and originality, was a national effort to develop the credit union's memberships by building the collaboration between member center managers and the business development department.
Integration of branch operations and business development is the primary focus of CUNA FUSE--Branch Operations & Business Development School. The event is designed to help participant's grow their credit unions' membership, develop staff leadership skills and discover new ways to take credit union operations to the next level.