Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
CO-OP Ad Lab helps CUs market to members
RANCHO CUCAMONGA, Calif. (9/13/10)--CO-OP Financial Services has enhanced CO-OP Ad Lab, a consumer marketing program for credit unions to help its clients promote the member access and convenience services they offer via CO-OP. CO-OP Ad Lab materials are available as statement inserts, flyers, brochures, Web banners and posters. The materials are free for member credit unions of CO-OP Financial Services to download and customize. The updated website, www.co-opfs.org/AdLab, features a new layout, easier navigation and 15 new marketing campaigns for credit unions, including those supporting mobile banking, scanning/depositing checks from home and surcharge-free access to ATMs. CO-OP Ad Lab now includes CO-OP Preferred, a turnkey marketing solution; and CO-OP Ad Partnership, a subsidy program for printing marketing materials. With CO-OP Preferred, CO-OP will customize the artwork, then fulfill orders, print and mail materials, and provide reporting. CO-OP will also offer special quarterly promotions. CO-OP Ad Partnership is a limited-time offer in which CO-OP will subsidize 50% of the printing costs for Ad Lab marketing materials, up to a $1,500 match per participating credit union annually. “Marketing departments at credit unions are very busy and often have limited resources in budget and personnel,” said Stan Hollen, president/CEO. “Co-OP Ad Lab makes it simple to promote everything from where to find a surcharge-free ATM, to promoting a member rewards program.”


RSS print
News Now LiveWire
Stay tuned for News Now as technical difficulties are addressed.
3 hours ago
Looking for a summer vacation savings account? @GOBankingRates has a #creditunion for you. http://t.co/PCCifO7q62
3 hours ago
.@wichitaeagle highlights #MidAmerican #CreditUnion in Wichita and how it focuses on members w/a personal touch http://t.co/Ut3oUWUCkl
3 hours ago
If you got a tax refund, put some aside, #VisionsFCU financial specialist tells @WBNGActionNews http://t.co/TuHsbeNdzb
19 hours ago
.@CUNA staff bring back "Pressing Issues" quarterly conference calls http://t.co/7XQMpcIqD1 #CUNAComply
21 hours ago