DALLAS (2/7/13)--CU Members Mortgage has created a lending analysis package to help credit unions evaluate potential mortgage loan penetration in specific markets--a stepping stone to revamping their mortgage programs.
CU Lending Makeover is designed to analyze growth strategies, potential rate fluctuations and purchase money expertise.
The program analyzes current market volume and demand in a specific marketplace, allowing a credit union to see the growth opportunity in potential dollars earned, the company said. Dallas-based CU Members Mortgage evaluates a credit union's current approach to home loan programs and makes recommendations to increase activity.
The makeover program also provides a customized proposal, drawn from the company's work with more than 1,000 credit unions nationwide, to bolster a credit union's mortgage program.
CU Members Mortgage said it will assist credit unions in finding ways to put their new program into action and review progress as credit unions move forward with active solutions to reach more members.