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CU Mobile Apps clients dominate NerdWallet best list
FRANKLIN, Tenn. (10/11/12)--NerdWallet recently identified four credit unions whose mobile apps were outstanding performers. All four of the credit unions use mobile app products developed by CU Mobile Apps and offered by Member Service Solutions LLC, a Tennessee-based provider.

Among the nationally top-ranked credit unions named were Enrichment FCU, Oak Ridge, Tenn.; Gulf Coast Educators FCU, Pasadena, Texas; Police and Fire FCU, Philadelphia, Penn.; and First Financial CU, Skokie, Ill., all of whom successfully launched their mobile apps within the past year.

"We knew we had a robust product, but it feels great to have that opinion confirmed by independent consumer advocates and distinguished experts in the financial field," said Rick Hargis, CU Moble Apps managing partner. "Hopefully our other 40-plus credit unions clients are sharing the same experience as the four that were ranked."

Laura Edgar, NerdWallet content and media manager, explained why her group developed the list of credit unions that use noteworthy high-tech mobile apps. "Part of what we've tried to do at NerdWallet is educate people about credit unions as an alternative," Edgar said. "A lot of our readers are younger--in their 20's or 30's--and many of them just don't know that credit unions are often as tech-savvy as banks are; so it's very exciting for us to be able to bring this kind of information to light and let them know they can bank on their smart phone if they have an account at a credit union."

Her list focused on apps that went above and beyond the basic capabilities found in most mobile banking apps, such as finding ATMs, checking an account balance, and transferring funds.

"We particularly liked the listed apps that let you look at a credit union's news page or get linked up with their Facebook account; we thought that was very much in the spirit of what credit unions do, connecting you with the community and making it easier to see what's going on and to get information concerning new promotions," Edgar said. "We thought that was really exciting; a lot of bank apps don't do that. The social features particularly stood out for me."


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