LIVONIA, Mich. (12/17/10)--CU Village and its sister company HRN Management Group will merge in January and will be known under a new name and brand: CU Solutions Group. "We brought CU Solutions Group together with one goal in mind--to help credit unions grow, remain strong and to better serve their members," said CU Solutions Group President/CEO Dave Adams. The merger now provides a "total suite of the products and services credit unions need--all under one umbrella." Shareholders of the two companies approved the merger in late October. While majority ownership is held by the Michigan Credit Union League & Affiliates, including its wholly owned subsidiary CUcorp, the new company is owned by 37 investors, including numerous leagues, credit unions and credit union system organizations around the country. A key strategy will be to work with leagues and other credit union system partners to bring solutions to the marketplace, such as it has done with its partnerships with Sprint and General Motors through the Invest in America program. CU Solutions serves nearly 3,000 credit unions nationwide and has partnerships with 37 leagues. It will maintain the same staff and offerings under four divisions that both work independently and support each other. Among its offerings:
* Technology Solutions, which will provide websites, consulting, custom solutions and e-business products and services, including its flagship content management system behind the InfoSight compliance system, and FindACreditUnion.com. * Marketing Solutions, a marketing and advertising agency designed to assist credit unions with their marketing needs. * Membership Enhancement Solutions, which delivers under the Invest in America brand, exclusive discounts on products and services for credit union members designed to drive business to credit unions, increasing value of membership and wallet share. * HRN Performance Solutions, a range of talent, compensation, governance and human resource management products and services to help improve organizational performance. This includes the well-known Performance Pro and Compease products.