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CUAnswers contest would gather e-mail addresses
GRAND RAPIDS, Mich. (3/21/08)--CU*Answers will host a marketing contest aimed at increasing the number of e-mail addresses its client credit unions collect from members. Clients using the CU*BASE processing system are eligible to participate. The contest will help clients update member information by offering members an incentive to provide their e-mail address to the credit union. CU*Answers will award one winner, selected by a random drawing from all e-mail addresses collected during the two-month period, with a Garmin GPS Navigation system. Most credit unions have been relatively passive in securing member information, and acquiring a member’s e-mail address can be the single most effective means for providing timely member contacts and delivering marketing information, the company said. Credit unions who participated in a similar CU*Answers contest had an average e-mail collection increase of 155%.


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