Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
CUAnswers contest would gather e-mail addresses
GRAND RAPIDS, Mich. (3/21/08)--CU*Answers will host a marketing contest aimed at increasing the number of e-mail addresses its client credit unions collect from members. Clients using the CU*BASE processing system are eligible to participate. The contest will help clients update member information by offering members an incentive to provide their e-mail address to the credit union. CU*Answers will award one winner, selected by a random drawing from all e-mail addresses collected during the two-month period, with a Garmin GPS Navigation system. Most credit unions have been relatively passive in securing member information, and acquiring a member’s e-mail address can be the single most effective means for providing timely member contacts and delivering marketing information, the company said. Credit unions who participated in a similar CU*Answers contest had an average e-mail collection increase of 155%.


RSS print
News Now LiveWire
Thanks for following our tweets on the NCUA's #listeningsession.
13 hours ago
RT @IllinoisLeague: Mike Daugherty, CEO, Community Plus FCU: I'd like to you to reconsider your repeated 'No's' #listeningsession #fixRBC h…
14 hours ago
CU says definition of complex CU needs to be reviewed, and not just based on asset size. NCUA: We are looking at that. #listeningsession
14 hours ago
NCUA says lots of resources go 2 examiner training,but there's much turnover.Invites ideas on how to improve exam training.#listeningsession
14 hours ago
CU tells NCUA that more benefit could be gained by better examiner training than imposing this "unnecessary" RBC system at #listeningsession
14 hours ago