ONTARIO, Calif. (4/24/13)--CU Direct Corp.'s CUDL auto lending network has expanded its operations into Canada.
CUDL, which includes more than U.S. 1,060 credit unions and 9,400 auto dealers, has launched Auto Premier, based in Montreal, Quebec, which will leverage its products and technology to provide automotive Web strategies and solutions to the Canadian credit union marketplace.
The company has partnered with Canada's largest credit union/cooperative, Desjardins Group, in developing the credit union's new auto research and buying website, eSpaceAuto.com. Desjardins Group, based in Levis, Quebec, serves 5.2 million members throughout Canada and has $195 billion in assets.
The credit union's new website, which incorporates the technology and e-tools used in CUDL's lending services solution, CUDL AutoSMART website program, will help connect its members to more than 2,200 auto dealer and merchant partners throughout Quebec to shop for and buy their next vehicle.
The new site and program also will provide Desjardins Group with a key resource designed to enhance both member brand awareness and overall member satisfaction, and help drive member financing at the dealership.