RANCHO CUCAMONGA, Calif. (4/9/08)--CU Direct Corp. (CUDL) announced the speaker line-up for its 10th Annual Auto Lending Symposium June 18-20 in Las Vegas. The event provides credit unions with the latest industry trends and issues, and the chance to interact with automotive and lending experts. Speakers include: Dr. Robert Kriegel, automotive and financial expert; Richard Apicella, industry consultant; and Ross Shafer, Emmy award-winning writer, comedian, motivational speaker and author. Diana Dykstra, president/CEO of San Francisco Fire CU, will be the emcee for the event’s general sessions. Kriegel is the author of two best-selling books, “If it ain’t broke, break it” and “Sacred Cows Make the Best Burgers.” He also is a radio commentator for National Public Radio’s Marketplace program. Apicella has held leadership positions with Deloitte Consulting, Capitol One Auto Finance, Hewlett-Packard and IBM Corp. Shafer authored “Nobody Moved Your Cheese” and “The Customer Shouts Back.” Shafer founded the Customer Empathy Institute with California State University at Monterey Bay. Other speakers include: Jay Johnson, executive vice president, Callahan & Associates; Larry Biernaki, president/CEO, Arkansas FCU; Rick Poulton, president of Better Branches; Bob Boucher, senior vice president of lending at Sikorsky Financial CU; Susie Huss, associate vice president of consumer lending at American First CU; Experian’s Melinda Zabritski, director, Automotive Credit, and John Sidman, automotive consultant. The event offers tracks in marketing, dealer relations, and risk management and collections.