MADISON, Wis. (2/9/09)--Credit union professionals can learn to create change in their lives and their organizations at the 2009 CUNA Marketing and Business Development Council (CMBDC) Conference March 11-14 in San Diego. Comedian and motivational speaker Judson Laipply will address "Life is Change" as keynoter for the conference. He will help attendees discover their power of choice and how that influences their lives and show how to fuse their power and implement a formula for happiness in everyday life. Laipply also will present one of the most-viewed videos of all time on YouTube, "The Evolution of Dance," which illustrates how much dance and music have changed the past 50 years. The video was originally developed as a humorous way to reinforce his "life is change" message. Laipply and the video have been featured in USA Today, on ABC's "Good Morning America," and on NBC's "Today Show". "A lot of change is cast upon credit unions today, and marketing and business development professionals need to help their organizations and members cope and adjust to these changes," said Anne Legg, CMBDC chair and vice president of marketing at Cabrillo CU, San Diego. Additional sessions during the 16th annual conference will address topics such as public relations, branding, increasing product penetration, measuring success, mobile banking, business development issues and strategies, and more. The conference also will present the prestigious Marketing Professional of the Year, Business Development Professional of the Year and the Diamond/Merit awards. Best Practice Award winners also will be announced.