Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
CUNA Marketing Management School develops certification
MADISON, Wis. (4/19/11)--CUNA Marketing Management School has announced a new certification for training the industry's marketers in areas that matter most to credit unions, said the Credit Union National Association (CUNA). The Credit Union Certified Marketing Executive (CU-CME) designation was created to help professionals understand the core competencies for effective marketing at the credit union level. It was developed based on research and input from top credit union marketers. “The marketing function is much more than planning the annual golf tournament,” Anne Legg, CU-CME advisor said, pointing out that today’s marketers must be skilled in branding, strategy, research, measurement, innovation and leadership--the essential core competencies. The competency-driven training is tailored to today’s marketplace and includes a testing component. “The testing required serves as proof that these marketers have acquired the knowledge and skills to make a significant impact to their credit union,” said Meghann Dawson, instructional design manager for CUNA. To receive the CU-CME, credit union marketers must attend all three years of CUNA’s Marketing Management School and pass a comprehensive exam at the end of each term. The first track, Marketing 101–The Basics, will be held on May 16-20. CUNA Marketing Management School will also include keynote speaker Robin “The RockStar Speaker” Creasman, who delivers the message that all people have the ability to “stand out like a rock star” and move from average to awesome by tapping power within themselves. For more information on the CU-CME designation, use the link.
Other Resources

RSS





print
News Now LiveWire
About 1 in 5 #CUs offer credit-building loans,@SchenkMike @CUNA vice president of economics and statistics, told @CreditCardsCom
6 hours ago
RT @CUNA: DDoS attacks shorter, intense, more expensive: @VERISIGN HT @newsnowlivewire http://t.co/QiQKIEjK5v
7 hours ago
RT @CUNA: .@CUNACouncils launches new website. Offering site tours to current members. Check it out! http://t.co/YFJA1tKIxn
7 hours ago
.@Discover to support #ApplePay by fall http://t.co/3wDjkOVU7P HT @Forbes
9 hours ago
.@HUDgov requires investors to delay foreclosure for a year and offers a non-profit only pool sale http://t.co/WYzQrTL3QA
11 hours ago