MADISON, Wis. (4/19/11)--CUNA Marketing Management School has announced a new certification for training the industry's marketers in areas that matter most to credit unions, said the Credit Union National Association (CUNA). The Credit Union Certified Marketing Executive (CU-CME) designation was created to help professionals understand the core competencies for effective marketing at the credit union level. It was developed based on research and input from top credit union marketers. “The marketing function is much more than planning the annual golf tournament,” Anne Legg, CU-CME advisor said, pointing out that today’s marketers must be skilled in branding, strategy, research, measurement, innovation and leadership--the essential core competencies. The competency-driven training is tailored to today’s marketplace and includes a testing component. “The testing required serves as proof that these marketers have acquired the knowledge and skills to make a significant impact to their credit union,” said Meghann Dawson, instructional design manager for CUNA. To receive the CU-CME, credit union marketers must attend all three years of CUNA’s Marketing Management School and pass a comprehensive exam at the end of each term. The first track, Marketing 101–The Basics, will be held on May 16-20. CUNA Marketing Management School will also include keynote speaker Robin “The RockStar Speaker” Creasman, who delivers the message that all people have the ability to “stand out like a rock star” and move from average to awesome by tapping power within themselves. For more information on the CU-CME designation, use the link.