MADISON, Wis. (8/27/13)--CUNA Mutual Group's one-day, free symposium on how credit unions can gain member centricity will be held Sept. 24 in Tampa, Fla.
Headlining the "Battle for the American Consumer: A Symposium on Member Centricity," is Don Peppers, author of several books on consumer-centric strategies. Peppers has been recognized by the Times of London as one of its "Top 50 Business Brains" and on Accenture's list of the "Top 50 Business Intellectuals."
"Our one-day symposium will feature some of the best and brightest minds in the business world on winning the battle for consumers over other financial institutions," said host Jon Lass, CUNA Mutual Group senior vice president, strategy and business development.
Also presenting at the event will be Michelle Eten, REI vice president of digital marketing. The largest consumer cooperative in the world, REI has built a customer centric retail model while remaining true to its cooperative roots.
Lass will discuss how credit unions can win the battle for their members' business. Dorothy Leaderer and Jennifer Norr of CUNA Mutual Group's customer operations unit will present a workshop on measuring the customer experience and using that data to become more member centric.
The symposium begins at 7:30 a.m. and concludes by 4 p.m. Credit union staff wanting to attend must register with Catie Shannon at firstname.lastname@example.org or (608) 665.8374.