MADISON, Wis. (7/10/14)--CUNA Mutual Group's Summer Loan Generation Marketing webinar series begins July 16 at 2 p.m. (CT), with a session focused on recapturing auto loans and targeting new opportunities.
"Loan generation marketing campaigns help credit unions recapture loans lost to competitors, and acquire new loans, by identifying a credit union's best loan opportunities using credit pre-screens and then sending the right message at the right time," said Steve Hoke, CUNA Mutual Group director of loan growth products. "Campaigns feature a variety of loan types, including auto, mortgage, home equity, credit card and personal loans.
Webinars are conducted by CUNA Mutual Group loan generation marketing specialists and address top issues facing credit unions, including how to increase and stabilize loan portfolios, create deeper credit union member relationships and generate interest and member-friendly, non-interest income."
"Attendees will gain valuable insights into how to grow loan volume, increase share of wallet, retain and expand membership and grow credit union assets with a loan generation marketing campaign," said Hoke.
Webinars are free for all credit unions, run from 2 to 2:30 p.m. CT, and conclude with live question-and-answer sessions.
Other webinars in the series include:
July 22: Mortgage Recapture and First-Time Home Buyers: Increase Your Share of the Mortgage Market;
Aug. 5: Credit Card and Personal Loans: Growing Unsecured Loans; and
Aug. 14: Home Equity Recapture and Home Equity Acquisition: Grow and Diversify Your Loan Portfolio.
To register, use the link.