MADISON, Wis. (7/18/13)--CUNA Sales & Service Culture Institute, Sept. 16-18 in San Francisco, is designed to help credit unions find a more harmonious balance between quality service and sustainable sales, said the Credit Union National Association.
Experts at the institute will explore blended methods of sales and service strategies to create a value-driven sales culture that will boost sales without sacrificing service, CUNA said.
"At CUNA, we understand that no two credit unions are alike," said Carla Schrinner, CUNA Creating Member Loyalty master trainer. "That is why each attendee of the CUNA Sales & Service Culture Institute will leave with customized plans of action, tailored specifically to their credit union, that they can start using immediately when they arrive home."
The institute brings together CEOs, senior managers, branch managers and those responsible for creating a successful service culture at their credit union for three days of instructive seminars and collaborative learning.
Critical success factors for a value-driven sales culture;
Successfully navigating organizational change; and
Transitioning to a sales environment.
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