LIVONIA, Mich., and MADISON, Wis. (11/7/13)--CUNA Strategic Services (CSS) and CU Solutions Group (CUSG) announce that CSS has made a financial investment into CUSG. The investment gives CSS an ownership stake of CUSG and solidifies an existing marketing alliance between the two entities.
The investment, "in addition to our marketing alliance, further validates that our company is offering the right type of member-enhancement solutions to credit unions across the nation," said Dave Adams, CEO of CUSG. "Having the financial backing of an affiliate of our national trade association for credit unions brings a powerful voice to our organization."
"We believe CUSG's member enhancement offerings increase the credit unions' value and deepen the members' relationship with their credit union," said Wes Millar, senior vice president of CSS. "Our investment helps CUSG continue on the path of reinforcing this value proposition to America's credit unions."
The existing marketing alliance between CUSG and CSS was established to help bring greater awareness of CUSG's partnerships to credit unions to help drive auto loans, build member loyalty and generate non-interest income. The marketing agreement focuses on member offers and discounts for products and services like General Motor vehicles, Sprint wireless services, and Intuit TurboTax.