MADISON, Wis. (2/6/12)--CUNA World-Class Service Leadership Institute, presented by the Credit Union National Association (CUNA) will take place May 21-23 in Denver, Colo.
The institute offers an exclusive, behind-the-scenes glimpse into how one of the leading sales cultures in the world, The Ritz-Carlton Hotel, has built its world-class reputation. Credit union professionals from all levels of the credit union's operations attend to sharpen their service techniques and learn from worldwide leaders in service.
The institute covers training employees, creating a service-oriented culture, setting service standards and performing everyday operations--every step to necessary to creating a successful service schedule, said CUNA.
Attendees will stay at the Ritz-Carlton and experience first-class service, first-hand, then return home to turn their credit union into a five-star financial institution, CUNA said.
Among the topics to be addressed:
- The State of Service in America;
- Learning from America's Best Service Providers;
- Service excellence: The Ritz-Carlton Strategy & House Tour;
- Designing a World-Class Service Program for Your Credit Union; and
- Don't Manage--Coach for Service Excellence.
"In today's consumer-driven economy, members compare your service not only to other credit unions or other financial institutions, but to every other service experience they've ever had," said Angela Prestil, director of sales culture development at CUNA. "It's so important for credit union professionals to step outside the financial world for insights into how world-class service is provided.
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