Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
CUNA announces Young Adult Boot Camp
MADISON, Wis. (6/7/12)--Participants at the Credit Union National Association's (CUNA) Young Adult Boot Camp, Sept. 12-13 in Charlotte, N.C., will develop action plans for reaching their Gen Y membership base.

Brent Dixon, Filene Research Institute's young adult adviser, will describe the needs and concerns of today's adult consumer and detail the products, services and recruiting strategies credit unions can use to attract young potential members. Dixon also will include Filene research that participants can integrate into their action plans.

Topics will include:

  • Social media and online search advertising;
  • Young-adult transaction accounts;
  • Young-adult lending;
  • Advisory directors and volunteers;
  • Young-adult branches and e-delivery; and
  • Young-adult financial behavior and decision making.
"On the whole, the youth market is a low-risk, highly profitable market," said Meghann Dawson, CUNA manager of instructional design. "Reaching out to this group effectively is not only sound marketing practice but an essential strategy in ensuring the credit union stays profitable in the coming years."
Other Resources

RSS print
News Now LiveWire
Stay tuned for News Now as technical difficulties are addressed.
1 hours ago
Looking for a summer vacation savings account? @GOBankingRates has a #creditunion for you. http://t.co/PCCifO7q62
2 hours ago
.@wichitaeagle highlights #MidAmerican #CreditUnion in Wichita and how it focuses on members w/a personal touch http://t.co/Ut3oUWUCkl
2 hours ago
If you got a tax refund, put some aside, #VisionsFCU financial specialist tells @WBNGActionNews http://t.co/TuHsbeNdzb
18 hours ago
.@CUNA staff bring back "Pressing Issues" quarterly conference calls http://t.co/7XQMpcIqD1 #CUNAComply
20 hours ago