Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
CUNA finds partner to help reach Hispanic market
MADISON, Wis. (6/23/09)--The Credit Union National Association (CUNA) recently created a strategic partnership with Coopera Consulting to provide products to help credit unions serve the Hispanic market. CUNA and Coopera will offer products and services to help credit unions reach and serve the Hispanic market, including assessments, training, consulting, translations and Hispanic consumer products. “Credit unions will now have greater access to a variety of Hispanic outreach products and services,” said Dan Mica, CUNA president/CEO. “By combining CUNA’s resources with Coopera’s expertise, we are able to offer credit unions high-quality solutions that will help them reach this vital but still widely underserved community.” Hispanics are the fastest growing and most underserved population in America, according to Warren Morrow, Coopera CEO. “We are convinced that credit unions need Hispanics as much as Hispanics need credit unions,” he said. The Hispanic population is expected to reach nearly 103 million by 2050. About 40% to 55% of Hispanics are unbanked. They access fringe financial service providers such as check cashers, remittance shops, and pawn shops--many of which charge exorbitant fees. In 2004, CUNA appointed leaders in the credit union industry to a Hispanic Outreach Task Force that served as a sounding board for Hispanic outreach-related research and product ideas. CUNA’s Membership Growth Task Force also identified reaching out to underserved markets as one of its top priorities in 2008. Since then, CUNA has worked with Coopera to develop a strategic plan to help credit unions grow by serving Hispanics. “Credit unions are well-positioned to serve this emerging market, and they must act now before it’s too late,” said Winona Nava, CUNA board member and chair of CUNA’s Hispanic Outreach Task Force.
Other Resources

RSS





print
News Now LiveWire
CUNA: CUNA offices closed through Friday, News Now returns Monday http://t.co/a5xbLzQKDj
12 24 ago
Reminder: @CUNA's Madison, D.C. offices will be closed through Friday, open again on Monday. #NewsNow will publish Monday.
12 23 ago
MI dentist to match @CUDirect's $20K to @HurleyMedical as a result of #20for20 online voting http://t.co/hqmIc9LpK1 @CMNHospitals
12 23 ago
New #creditunion chartered in St. Louis - #LutheranFCU - by @TheNCUA http://t.co/faPfANGS0P. Only 3rd new FCU charter this year.
12 23 ago
Don't get hacked during the holidays-use these tips from @CUNA http://t.co/jEqxni6NhO #StoptheDataBreaches http://t.co/woIxPOIyys
12 23 ago