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CUNA white paper offers tips to engage volunteers
MADISON, Wis. (5/12/14)--The Credit Union National Association has released a new white paper collecting best practices for credit union volunteers who wish to become more actively involved in their credit unions' operations and futures.
 
"Volunteer Leadership and Engagement: Best Practices for CU Boards" was authored by freelance writer Dianne Molvig and sponsored by the CUNA Volunteer Leadership Committee. 
 
The committee developed the white paper to provide directors with information and inspiration on how to actively engage with their credit unions. The white paper's content is organized to address the committee's three central concerns:
  • Directors' role in credit union advocacy;
  • Planning for board succession; and
  • Strategies to advance board education.
Cumulating data, insights and advice from credit unions and their directors nationwide to develop a series of best practices, the white paper provides board members with new ideas and opportunities to engage with their credit unions and communities in each of those three areas.
 
In one example from the paper, Dale Rutt, board chair at $276 million-asset Sooper CU, Arvada, Colo., recalls running into former CUNA board chair Harriet May, retired president/CEO of $2 billion-asset GECU, El Paso, Texas, at a conference. May noted Rutt was wearing his Sooper CU polo shirt, as he did at all credit union conferences. May asked Rutt if he wore credit union attire back home. He said he didn't, and she suggested he do so. Rutt took her advice to heart.

Rutt now often runs errands wearing a favorite T-shirt he won years ago in a door-prize drawing at a league annual meeting. On it appear the words: "Credit unions: Where everybody knows your name." Rutt sees this as a great way to advertise that he's a believer in the credit union cause.

"Instead of wearing a T-shirt that says Denver Broncos or Colorado Rockies," he says, "I put on my credit union T-shirt."
 
The CUNA Volunteer Leadership Committee comprises 11 board members from credit unions of various sizes across the country. It was formed in recognition of a director's vital role in the credit union movement.
 
To download the white paper, use the link.
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