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CUNARBS Lynk alliance offers CU-branded gift cards
MADISON, Wis. (3/4/08)--Credit unions can offer prepaid gift cards to display the credit union brand to their members through a new alliance between CUNA Strategic Services and RBS Lynk, an electronic payment services provider. The cards are accepted worldwide, come embossed with the America’s Credit Unions logo, and can be instantly loaded with denominations ranging from $10 up to $500. The new program is quick and easy to implement, with free marketing materials available. There are no up-front costs for credit unions; the cards are paid for when they are sold to credit union members. Also, each credit union has the ability to set its own retail price for the cards to its members. Credit unions are not responsible for liability or fraud associated with cardholder activity. “As we searched for a gift card provider, we were impressed with how easy it was for credit unions to roll out and deliver this program to their members,” said Wes Millar, senior vice president of CUNA Strategic Services. “Credit unions also can take advantage of RBS Lynk’s free training information and dedicated account managers, who are available to help with every aspect of this program.” “RBS Lynk and CUNA have common values focused on community, innovation, and personalized customer service, as well as expertise and capabilities,” said Asif Ramji, RBS Lynk senior vice president of prepaid and loyalty sales. “We look forward to providing a wide range of prepaid products, backed by personalized service for credit unions.”
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