ST. PETERSBURG, Fla. (2/18/09)--PSCU Financial Services announced Monday Member Loyalty Group LLC has partnered to use PSCU Financial's Total Member Care call-center solution for outbound call services. Member Loyalty Group is a credit union service organization (CUSO) created to implement a standardized member-loyalty metric for credit unions of any size. It will use PSCU Financial Services outbound call services to conduct phone surveys. The surveys, used with surveys by mail and e-mail already employed by Member Loyalty Group, will provide credit unions with loyalty data via the Net Promoter Score (NPS), a metric that measures how effectively credit unions and employees serve members. PSCU Financial Services, a credit union service organization based in St. Petersburg, Fla., was chosen as a partner because of its security standards, process scalability and understanding of the credit union industry and its focus on members.