Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
CUSOs free call campaigns yield results
GRAND RAPIDS, Mich. (11/27/12)--Two credit union service organizations (CUSOs) based in Grand Rapids, Mich., teamed up for the third year to offer free call campaigns to about 200 credit unions in the cusasterisk.com network.

The CUSOs--Xtend Inc. and CU*Answers Inc.--released results of the 10-month campaign and said the outbound member communication was a significant lead generator for credit unions across the board.

A record 79 credit unions participated, said Xtend President Scott Collins. He noted the reports "indicate it was far and away the most successful year."

"Member conversations yielded an average lead rate of more than 23%, including several that exceeded a 50% lead rate," Collins said, adding that more credit unions selected campaigns designed to generate load leads than in previous years.

CU*Answers sponsored the 2012 Free Call Program. A 2013 Free Call Program was announced before a group of credit union CEOs at a recent strategic planning conference, the CUSOs said.


RSS print
News Now LiveWire
3 Atlanta fed judges recuse themselves from Home Depot data breach suits via @AtlBizChron http://t.co/lfPgOXZ7sO
8 hours ago
How may falling gas prices impact the U.S. economy? Find out tomorrow in #NewsNow #Market http://t.co/Q9ec9DGLDN
9 hours ago
News of the comp. for tomorrow: Big bank unveils plans for massive $6.5 billion new headquarters #NewsNow #Market
11 hours ago
Consumer confidence surges to 7-year high #NewsNow #Market http://t.co/fMEENGuWPi
12 hours ago
Charlotte Cash, CEO of @COFCU , is engaging members by producing videos on various subject of financial interest to members.
12 hours ago