Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
CUSOs free call campaigns yield results
GRAND RAPIDS, Mich. (11/27/12)--Two credit union service organizations (CUSOs) based in Grand Rapids, Mich., teamed up for the third year to offer free call campaigns to about 200 credit unions in the cusasterisk.com network.

The CUSOs--Xtend Inc. and CU*Answers Inc.--released results of the 10-month campaign and said the outbound member communication was a significant lead generator for credit unions across the board.

A record 79 credit unions participated, said Xtend President Scott Collins. He noted the reports "indicate it was far and away the most successful year."

"Member conversations yielded an average lead rate of more than 23%, including several that exceeded a 50% lead rate," Collins said, adding that more credit unions selected campaigns designed to generate load leads than in previous years.

CU*Answers sponsored the 2012 Free Call Program. A 2013 Free Call Program was announced before a group of credit union CEOs at a recent strategic planning conference, the CUSOs said.


RSS





print
News Now LiveWire
CUNA: CUNA offices closed through Friday, News Now returns Monday http://t.co/a5xbLzQKDj
12 24 ago
Reminder: @CUNA's Madison, D.C. offices will be closed through Friday, open again on Monday. #NewsNow will publish Monday.
12 23 ago
MI dentist to match @CUDirect's $20K to @HurleyMedical as a result of #20for20 online voting http://t.co/hqmIc9LpK1 @CMNHospitals
12 23 ago
New #creditunion chartered in St. Louis - #LutheranFCU - by @TheNCUA http://t.co/faPfANGS0P. Only 3rd new FCU charter this year.
12 23 ago
Don't get hacked during the holidays-use these tips from @CUNA http://t.co/jEqxni6NhO #StoptheDataBreaches http://t.co/woIxPOIyys
12 23 ago