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CUSOs roll out loan-leads service
GRAND RAPIDS, Mich. (3/6/12)--Two Grand Rapids, Mich.-based credit union services organizations--Xtend Inc. and CU*Answers Inc.--have jointly released a new solution designed to increase the number of loan leads delivered through the lending pipeline.   

CU*Answers Retailer Direct loan origination tool has been integrated with Xtend's call center resources.   

"When our Xtension Call center needed a streamlined solution to get loan leads into our clients' lending factories, we reached out to our partners at CU*Answers," said Xtend President Scott Collins. "Although we were familiar with Retailer Direct as a front-end solution for non-traditional indirect partners like landscaping companies and furniture stores, it wasn't until the two teams sat down to design a more effective way for my agents to deliver loan leads to our clients that we connected the dots."

Collins said he believes that the new solution will be a catalyst for more credit unions to use the Xtension Call Center as both an outbound and inbound partner. "Our No.1 goal is to help drive more lending activity for our credit unions, and to do so at a price point that is hard to ignore," he said. "We are confident this new tool will help us do both."


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