COSTA MESA, Calif. (3/10/09)--Associated CU, Norcross, Ga., and First Entertainment CU, Hollywood, Calif., experienced an increase in new member accounts after automating their financial services. First Entertainment accepted 154 new accounts, and Associated added 1,790. Also, “we’ve seen an increase in volume in our mortgage lending and secondary products like home equity loans,” added Jeffrey Bergum, Associated CU. Associated offers primary savings and checking accounts online, but hopes to expand to retirement accounts, holiday accounts and other products, Bergum said. Both credit unions automated their financial services through MeridianLink’s Opening Act, which can read and integrate live credit union data to improve document underwriting and opportunities to cross-sell products. MeridianLink, based in Costa Mesa, Calif., provides business solutions for the financial services industry.