ONTARIO, Calif. (4/4/11)--2010 was a turnaround year for the Chatsworth, Calif.-based Autoland, a partner of the California and Nevada Credit Union Leagues. Autoland's financials improved 93% from the previous year and 2011 looks better, said the leagues, which partnered with the auto-buying service last year to help credit union members in both states bypass the hassle of car-buying and to drive loan business to the credit union. Autoland consultants engage members to discuss vehicles and options, research and locate the car, negotiate the price on behalf of the member, take care of trade-ins, coordinate the loan either directly through the credit union or through an indirect channel such as CUDL, and deliver the car to the member's home, work, or nearest credit union branch. The past few years' economic downturn led Autoland to explore other business models. However, it concluded that its high-touch "concierge" model of the past 40 years "truly differentiated" it from others in the industry and delivered the most value for credit union partners and their members, said Marcia Francisco, Autoland senior vice president of marketing and business development. It defined best practices from its most successful relationships and worked to integrate those in all of its partnerships. "Our partners responded," said Francisco, noting the company had successful business development efforts with a team of "brand evangelists" promoting it. "We believe Autoland is positioned for an excellent year in 2011, thanks to its partnership with the leagues. And we were recently endorsed by the NorthWest Credit Union Association as a business partner," she added. In the past six months, Autoland netted eight new credit union partners and has opened two additional in-house locations at credit unions.