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Canyon State CU offering 1 cash back on purchases
PHOENIX (6/15/11)--Canyon State CU, Phoenix, with $131 million assets, is offering its members 1% cash back on qualified debit purchases through a cash-back rewards program. The CardCash program allows members to earn 1% on their non-personal identification number (PIN) debit purchases made with any debit card linked to their checking account. Canyon State CU members use their email addresses to register for the program. It has no limit to the cash back members can earn, and the cash-back earnings are paid out each year during the first week of November. Each month members are e-mailed an e-statement with updates of their accrued cash back and qualified and unqualified purchases. CardCash was created to give community-focused financial institutions a competitive advantage in the retail checking market, according to Jeff DeWald, president of CustomerStream, the company that sponsors the program. “A lot of these cash-back programs are only offered to consumers that apply for a credit card with a cash-back reward program,” said DeWald. “We’re giving consumers the same benefit on their checking account with a debit card, which means no added debt or interest payments for these purchases. The 1% cash-back bonus is on purchases they already make and is absolutely free.”


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