Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
Catalyst Corporate Offers Mobile Marketing Kits
PLANO, Texas (7/2/13)--
Click to view larger image Click for larger view
Catalyst Corporate FCU is offering four kits to assist credit unions in marketing mobile services to their members.
 
The campaign kits contain a sample poster, brochure, e-mail, statement stuffer, Web banner, flier, newsletter article and radio script.
 
The campaign templates are available for credit unions that use Catalyst Corporate's mobile services.
 
One campaign features a spunky silver-headed "senior" on a motor scooter, with a cell phone and the headline, "So Easy Your Grandma is Using It!" The campaign continues: "You can use it too! Accessing your accounts is quick and easy on your smartphone or tablet with your credit union's Mobile Banking app …"
 
Catalyst Corporate worked with Texas-based Credit Union Resources to develop the kits. Campaign content was based on input from credit union marketers who each have mobile banking programs.
 
Click to view larger image Click for larger view
"Many credit unions do not have the time or resources to spend on product marketing. We wanted to jumpstart that process," said Terry Young, Catalyst Corporate's director of marketing and communications.
 
"These materials give credit unions of all sizes a starting point for creating their own member promotions," Young added. "Materials can be used 'as is' by inserting the credit union's logo and contact information or customized to accommodate individual credit union branding or program requirements.".
 
Catalyst Corporate offers three additional mobile banking marketing kits. Campaign themes include:
  • "Welcome to your Credit Union--Here, There and Everywhere";
  • "Your Credit Union...Only a Tap Away"; and
  • "APPreciate the Ease."


RSS





print
News Now LiveWire
20 breakout sessions available at @CUNA's April lending school #creditunions http://t.co/eTK0fVO0RK
8 hours ago
.@CoreLogicInc: Jan. home prices jump nearly 6% annually #Market #NewsNow http://t.co/DoDtHhjvaw
9 hours ago
CU Effect: @StLouisComm collaborates to save homes with FHLB grant #NewsNow http://t.co/fxX8EhouUj
15 hours ago
#NewsNow March 31 deadline for Biz Kid$ fin. ed grant application http://t.co/5AD5ZYPLEU
16 hours ago
.@CUNA sends letters on @RepAndyBarr QM bill, @RepMickMulvaney @NCUA budget transparency bill #NewsNow http://t.co/cRAk46ALeD
17 hours ago