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Catalyst Corporate Offers Mobile Marketing Kits
PLANO, Texas (7/2/13)--
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Catalyst Corporate FCU is offering four kits to assist credit unions in marketing mobile services to their members.
 
The campaign kits contain a sample poster, brochure, e-mail, statement stuffer, Web banner, flier, newsletter article and radio script.
 
The campaign templates are available for credit unions that use Catalyst Corporate's mobile services.
 
One campaign features a spunky silver-headed "senior" on a motor scooter, with a cell phone and the headline, "So Easy Your Grandma is Using It!" The campaign continues: "You can use it too! Accessing your accounts is quick and easy on your smartphone or tablet with your credit union's Mobile Banking app …"
 
Catalyst Corporate worked with Texas-based Credit Union Resources to develop the kits. Campaign content was based on input from credit union marketers who each have mobile banking programs.
 
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"Many credit unions do not have the time or resources to spend on product marketing. We wanted to jumpstart that process," said Terry Young, Catalyst Corporate's director of marketing and communications.
 
"These materials give credit unions of all sizes a starting point for creating their own member promotions," Young added. "Materials can be used 'as is' by inserting the credit union's logo and contact information or customized to accommodate individual credit union branding or program requirements.".
 
Catalyst Corporate offers three additional mobile banking marketing kits. Campaign themes include:
  • "Welcome to your Credit Union--Here, There and Everywhere";
  • "Your Credit Union...Only a Tap Away"; and
  • "APPreciate the Ease."


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