Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
Catalyst Corporate Offers Mobile Marketing Kits
PLANO, Texas (7/2/13)--
Click to view larger image Click for larger view
Catalyst Corporate FCU is offering four kits to assist credit unions in marketing mobile services to their members.
 
The campaign kits contain a sample poster, brochure, e-mail, statement stuffer, Web banner, flier, newsletter article and radio script.
 
The campaign templates are available for credit unions that use Catalyst Corporate's mobile services.
 
One campaign features a spunky silver-headed "senior" on a motor scooter, with a cell phone and the headline, "So Easy Your Grandma is Using It!" The campaign continues: "You can use it too! Accessing your accounts is quick and easy on your smartphone or tablet with your credit union's Mobile Banking app …"
 
Catalyst Corporate worked with Texas-based Credit Union Resources to develop the kits. Campaign content was based on input from credit union marketers who each have mobile banking programs.
 
Click to view larger image Click for larger view
"Many credit unions do not have the time or resources to spend on product marketing. We wanted to jumpstart that process," said Terry Young, Catalyst Corporate's director of marketing and communications.
 
"These materials give credit unions of all sizes a starting point for creating their own member promotions," Young added. "Materials can be used 'as is' by inserting the credit union's logo and contact information or customized to accommodate individual credit union branding or program requirements.".
 
Catalyst Corporate offers three additional mobile banking marketing kits. Campaign themes include:
  • "Welcome to your Credit Union--Here, There and Everywhere";
  • "Your Credit Union...Only a Tap Away"; and
  • "APPreciate the Ease."


RSS





print
News Now LiveWire
Through the snow, be on the lookout for a @CU4Kids @CMNHospitals @COOPFS billboard in @TimesSquareNYC this week
4 hours ago
.@CUNA , trades unite to urge Congress on #datasecurity action http://t.co/gzmZGX9nfF
7 hours ago
State of Wash. @dficonsumers has expanded its CAMEL ratings to include an "S" for interest-rate sensitivity.
8 hours ago
.@HUDgov tweets: Be sure to tune in tonight to watch @SecretaryCastro on @TheDailyShow with Jon Stewart http://t.co/B1L23NQaoJ
8 hours ago
.@NJCUL Southern Chapter meeting canceled due to the impending snowstorm
9 hours ago