DES MOINES, Iowa and MADISON, Wis. (11/14/11)--Coopera and the Credit Union National Association (CUNA) have introduced three new training products to help credit unions better serve the Hispanic immigrant market.
The products include two on-demand training courses for credit union staff and one seminar-in-a-box kit to help credit unions host financial educational events for Hispanic immigrants in their communities.
"The Hispanic community is one of the most underserved groups in the U.S.," said Miriam De Dios, Coopera vice president. "For a successful Hispanic outreach strategy, it's essential to first learn as much as possible about the unique experience and needs of this market."
Hispanic Immigration Training on Demand is designed to help credit union staff better understand the immigration process and the immigrant experience.
With Alternative Forms of Identification and Documentation Training on Demand, credit union employees learn how to adapt their Customer Identification Program to serving an immigrant group. Students also are trained to identify the most common forms of identification and documentation used by Hispanic immigrants, and when alternative forms of identification are acceptable.
The Access to Money with Credit--Spanish Member Seminar Kit includes information and materials needed to plan and execute a member seminar on credit in Spanish. The kit compliments the Basic Steps to Managing your Money--Spanish Member Seminar Kit.
Coopera is an Iowa-based economic development firm focusing on emerging markets that grow opportunities for credit unions. Coopera is majority owned by the Iowa Credit Union League and is a strategic alliance partner of CUNA.