MADISON, Wis. (9/30/08)--Credit unions can learn the results of a project designed to help them deepen relationships with indirect members in a free white paper offered by the CUNA Lending Council. “Developing Members From Indirect Borrowers: Lessons Learned” examines findings from CUNA Mutual Group’s Indirect Borrower’s Pilot Project. The project was designed to deepen relationships with new indirect members and help identify the next best products to cross-sell to indirect borrowers. The white paper includes information on the overall project and its results, the indirect lending environment, profiles of participating credit unions, and the project’s findings and conclusions. A second white paper, “Serving New Americans,” examines how to reach and better serve resident and non-resident aliens and first generation immigrants. The paper diagrams policies, operations, products, services and marketing. “Most important is to gain the trust of New Americans by reassuring them that in contrast to what they may have experienced with financial institutions in their homeland, their deposits are insured and safe with the credit union,” according to the paper. Credit union case studies illustrate how to gain the trust of new Americans, provide a safe means of conducting financial transactions, and in the process achieve membership growth. For more information, use the links.