Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
Councils free paper Deepen indirect-borrower ties
MADISON, Wis. (9/30/08)--Credit unions can learn the results of a project designed to help them deepen relationships with indirect members in a free white paper offered by the CUNA Lending Council. “Developing Members From Indirect Borrowers: Lessons Learned” examines findings from CUNA Mutual Group’s Indirect Borrower’s Pilot Project. The project was designed to deepen relationships with new indirect members and help identify the next best products to cross-sell to indirect borrowers. The white paper includes information on the overall project and its results, the indirect lending environment, profiles of participating credit unions, and the project’s findings and conclusions. A second white paper, “Serving New Americans,” examines how to reach and better serve resident and non-resident aliens and first generation immigrants. The paper diagrams policies, operations, products, services and marketing. “Most important is to gain the trust of New Americans by reassuring them that in contrast to what they may have experienced with financial institutions in their homeland, their deposits are insured and safe with the credit union,” according to the paper. Credit union case studies illustrate how to gain the trust of new Americans, provide a safe means of conducting financial transactions, and in the process achieve membership growth. For more information, use the links.
Other Resources

RSS print
News Now LiveWire
#FinancialLiteracyMonth Test your college financial aid knowledge @nasfaa http://t.co/xgrDmHaw8W
3 hours ago
Join @theNCUA #NCUAchat with @KenWortheyJr on April 23 from 11am to 12pm EST http://t.co/TnNmfFh4Nl #FinancialLiteracyMonth
5 hours ago
Maine's patent troll bill has become law. Read more in Monday in @NewsNowLiveWire
8 hours ago
Wash. DFI discusses serving legal marijuana businesses with @NWCUA http://t.co/3kw79HJUYF
8 hours ago
Both @CUNA @NAFCU urge extension of #RBC extension period http://t.co/FWMcvlwHPM
9 hours ago