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Creating loyalty training program moves to CUNA
MADISON, Wis. (11/27/07)--CUNA Mutual Group and the Credit Union National Association (CUNA) have agreed to transition CUNA Mutual’s Creating Member Loyalty (CML) organizational training program to CUNA. “The CML program will enable us to extend our reach to in-house employee training, adding a critical element to our core business that will enhance our expertise and commitment to helping people reach their personal and professional potential,” said John Franklin, executive vice president and chief operating officer for CUNA. The CML program provides training and implementation support to help credit unions develop their member service and sales culture, and enhance the leadership and coaching capabilities of their staff. “By working together, we can more effectively support the training programs that are so critical to the long-term success of the credit union movement,” said John Lass, senior vice president of product strategy for CUNA Mutual. CUNA’s training and development offerings for credit unions focus on business and functional expertise such as human resources, compliance and technology. CUNA Mutual focuses on training programs specific to the implementation of its insurance, asset management and services portfolio. CML was created 20 years ago by CUNA Mutual, and offers more than 60 sales and service training modules covering member sales and service, leadership and training for 400 credit unions. For more information about CML, use the links.
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