Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
Decoupled debit core deposit strategy focus of papers
MADISON, Wis. (6/3/09)--Two new white papers from the CUNA Operations, Sales and Service Council aim to explore how credit unions can compete against the decoupled debit and create strategies to build core deposits and member relations. Decoupled debit allows third-party card issuers to grant debit cards to credit union members and process transactions through their member checking accounts and the automated clearing house network. “The Decoupled Debit Dilemma” examines the origins of decoupled debit and outlines the opportunities available to credit unions. By understanding the wants and needs of members and merchants and the appeal of the decoupled debit, credit unions can re-engineer their debit offerings to be a competitive alternative, says the paper. “Scoring at the Core: Strategies to Build Core Deposits--And Member Relations” outlines the core deposits that are at the center of credit unions’ efforts to expand wallet share and build their deposit base. Developing business and niche deposit products, offering the full spectrum of delivery channel access to bring in new deposits, anticipating members’ economic outlook on their deposit preferences and pricing strategies, and credit unions’ competition in attracting and maintaining their core deposit base are also covered. For more information, use the links.
Other Resources

RSS print
News Now LiveWire
If you got a tax refund, put some aside, #VisionsFCU financial specialist tells @WBNGActionNews http://t.co/TuHsbeNdzb
7 hours ago
.@CUNA staff bring back "Pressing Issues" quarterly conference calls http://t.co/7XQMpcIqD1 #CUNAComply
9 hours ago
Wis. @GovScottWalker signs #creditunion regulatory relief act, @WICULeague announces http://t.co/ELcxB0Xm71
9 hours ago
.@ChartwayFCU making kids' wishes come true at Toby's Dream Foundation. See #NewsNow Thursday.
9 hours ago
Heartbleed security threat is no match for @CUNA IT team http://t.co/YUxETsfoWh
10 hours ago