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Diebold patents would help ATMs produce revenue
NORTH CANTON, Ohio (9/26/08)--ATM manufacturer Diebold has received seven patents for its Campaign Office software, which delivers one-to-one marketing messages to ATM users. The software can transform ATMs into revenue-generating business tools, Diebold said. Campaign Office uses member demographics and account information to deliver marketing messages to users. The software’s server includes a database of current member information and a table that defines marketing screens and messages for non-members. Credit unions can use the software to present a student loan offer to a college student, provide interest rates on luxury car loans to business professionals, give renewal rates to consumers with expiring certificates of deposit terms and create targeted messages to non-members. Credit unions also can personalize the ATMs to support specific locales, unique backgrounds, languages and informational and branded service messages. “Delivering the right message at the right time can invite [members] into the branch to acquire additional products and services, helping increase positive teller-member interaction,” said Charles E. Ducey, Jr., Diebold senior vice president of global development and services. Diebold is based in North Canton, Ohio.
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