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DuPages new website helps bring in 58 more members
FOSTER CITY, Calif. (4/11/08)--DuPage CU’s new website brought in an increase of 1.4 million more hits and 58% more membership applications in February 2008 then at the same time last year. The site, www.dupagecu.com, is designed to appeal to most age groups for members and non-members, with a focus on calls to action. Users need no more than three clicks to join the Naperville, Ill.-based credit union or find information about a service. “Feedback from the members was overwhelmingly positive,” said Roberta Kozlowicz, DuPage senior vice president, corporate development. “Members remarked that the new site is much more intuitive, easier to navigate, the colors are warmer and appealing, information is easier to find, and they like the convenience of being able to log in to online banking from the home page.” The site was launched in December. DuPage partnered with Extractable, a Web strategy consultancy, to create it. DuPage has $254 million in assets.


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