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EPL Mobilearth to offer mobile banking
BIRMINGHAM, Ala. (3/23/09)--EPL Inc. and TRG Mobilearth Inc. announced they will offer e-banking technology to credit unions. “We recognize that members of all ages are constantly on the go [and] technology dependent, and a growing number avoid conducting business at a branch and simply do it because they have to,” said Todd Proulx, EPL’s vice president of business development. “Mobile banking is a huge opportunity for credit unions because it is a scalable, cost- effective member convenience. Mobilearth’s “approach to mobile banking is easy-to-use, cost-effective and flexible,” he said. “In addition, their culture and commitment to service strongly aligns with our own.” Mobilearth has developed products that allow credit union members to perform standard banking functions from their mobile devices. Account transaction and system generated alerts, multi-factor authentication, a portal page on the mobile phone for marketing, and standard banking functions--account balances, transaction history, bill pay, and transfers--are available by mobile phone, personal digital assistant and computer. Mobilearth also has a text channel using Short Message Service to give credit unions and members real-time banking information. Members can text for balance and history information. This channel also can be used by a marketing department to create custom-text promotions.


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