MADISON, Wis. (6/1/09)--Credit unions can learn how to create new value in credit union products and services by focusing on empathy to drive innovation during the CUNA Technology Council Summit, Aug. 5-8 in San Francisco. During “Wired to Care,” Dev Patnaik, founder of the growth strategy firm Jump Associates, will explain how companies must first understand what potential customers care about in order to create new value. He also will discuss the biological sources of empathy within the human mind and their role in decision making, learning and judgment. Patnaik will demonstrate how politicians can use empathy to cut through a jungle of contradictory information. Core Processor Roadmap breakout sessions will aim to help credit unions be more competitive and help drive efficiency. Representatives from OSI, Symitar Systems, Harland Financial Solutions and Fiserv will outline short- and long-term plans, how their plans intersect industry trends, and the benefits to credit unions. Additional conference sessions will explore: online banking, collaboration technologies, Six Sigma, virtual solutions for real problems, information technology examiner issues, security and compliance, update and open-source software. “This year’s sessions are focused on good decision-making that takes advantage of efficient technologies and innovative solutions to help credit unions stay at the forefront of technology during a turbulent economy,” said Rudy Pereira, council chair and senior vice president of operations and technology for Alliance CU in Chicago. Participants may register online. A complimentary conference registration and up to $1,500 in related expenses are available through the Dan Riley Memorial Scholarship. For more information, use the link.