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Experian QAS launches data cleansing services
BOSTON (10/6/11)--Experian QAS, a part of Experian Marketing Services and a provider of address verification software and services, has announced three new data cleansing services for its e-commerce website. The new services allow for online NCOALink processing, advanced address correction, and deceased and prison suppression that matches deceased and incarcerated individuals from extensive databases. The products provide a scalable, 24-hour service that allows companies to upload data files through the Experian QAS website so that contact details against any of the data files within 48 hours. Returned files permit businesses to update and correct outdated contact data to create a more complete customer view. “Contact data is a dynamic piece of information for any business, and that data need to be updated on a regular basis,” said Thomas Schutz, senior vice president, general manager of Experian QAS. “The goal of these new products is to provide a quick, convenient way for businesses to clean existing contact data files to increase marketing conversion and improve business analytics.” The services are hosted and automatically updated with the latest data available, allowing businesses to free up internal information technology resources that would otherwise be spent managing and rolling out on-premise products and services. Experian QAS is an address data quality software pioneer. The company’s products capture, validate, cleanse, standardize and enrich customer contact information.

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