Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive
150x172_CUEffect.jpg
Contacts
LISA MCCUEVICE PRESIDENT OF COMMUNICATIONS
EDITOR-IN-CHIEF
MICHELLE WILLITSManaging Editor
RON JOOSSASSISTANT EDITOR
ALEX MCVEIGHSTAFF NEWSWRITER
TOM SAKASHSTAFF NEWSWRITER

News Now

Products
Experian launches Decision Point service
COSTA MESA, Calif. (4/8/10)--Experian now offers Decision Point, a service that optimizes technology so financial institutions can make better business decisions without a large software purchase and deployment. Decision Point can help companies improve campaign performance, increase profitability, quickly respond to market conditions, reduce expenses, lower attrition and increase customer loyalty, and enhance collection strategies, the company said. Experian noted that with Decision Point, a card issuer experienced a 20% improvement in customer lifetime value, another card issuer gained a $7 incremental profit per account per annum, and an international wireless provider saw an 18% improvement in retained revenues. “As organizations prepare for a return to growth, they need to identify the optimal strategies to deploy across all customer life-cycle decisions to maximize resources and profits,” said Gary Kearns, Experian Decision Analytics president. Experian is based in Costa Mesa, Calif., and provides data and analytical tools to clients, including credit unions, in more than 65 countries.


RSS





print
News Now LiveWire
Perk up after Daylight Saving switch Sunday with #WescomKindness from @TheCoffeeBean @Liz_Wescom
28 minutes ago
.@FLCreditUnions keeps fin lit conversation going with #RequiretheMoneyCourse social campaign @FLAeconomics http://t.co/Ly86IuHjza
1 hour ago
#Economy gains 295,000 jobs in Feb. http://t.co/bD1MRWewGi
2 hours ago
#NewsNow N.C. CU members save more than $3.8M through Save to Win http://t.co/X0kelvO5L6
2 hours ago
#NewHampshire CUs briefed on IOLTAs http://t.co/HPnAkzLrTp
3 hours ago