Archive Links

Consumer Archive
CU System Archive
Market Archive
Products Archive
Washington Archive

News Now

Products
Experian launches Decision Point service
COSTA MESA, Calif. (4/8/10)--Experian now offers Decision Point, a service that optimizes technology so financial institutions can make better business decisions without a large software purchase and deployment. Decision Point can help companies improve campaign performance, increase profitability, quickly respond to market conditions, reduce expenses, lower attrition and increase customer loyalty, and enhance collection strategies, the company said. Experian noted that with Decision Point, a card issuer experienced a 20% improvement in customer lifetime value, another card issuer gained a $7 incremental profit per account per annum, and an international wireless provider saw an 18% improvement in retained revenues. “As organizations prepare for a return to growth, they need to identify the optimal strategies to deploy across all customer life-cycle decisions to maximize resources and profits,” said Gary Kearns, Experian Decision Analytics president. Experian is based in Costa Mesa, Calif., and provides data and analytical tools to clients, including credit unions, in more than 65 countries.


RSS





print
News Now LiveWire
Registration lottery for #CreditUnion #CherryBlossom Ten Mile Run opens Monday, Dec. 1 http://t.co/AGkKPof5Fy. Race is April 12
21 hours ago
The turkey hasn't even been served and #creditunions are already making plans for #GivingTuesday
22 hours ago
.@bankofamerica's $16.65 billion 'toxic mortgage' settlement finalized http://t.co/BIq1QyImXG
1 Day ago
RT @CUNA: #NussleReport: ICYMI: Revised RBC proposal in January w/a 90-day comment period #Fix RBC http://t.co/T4JcvWBDse
1 Day ago
.@TheNCUA release on Nov. prohibition orders out already. Here: http://t.co/YkA1QIYbYa
1 Day ago